| What to Know: – X now permits labeled crypto promotions in paid partnerships, per TokenPost report. – Crypto and gambling removed from prohibited industries for paid partnership promotions. – Applies to organic partnerships; posts must be labeled, distinct from X Ads. |
X now allows labeled crypto promotions in paid partnerships, according to TokenPost, which reports that X removed cryptocurrency and gambling from its prohibited industries list for paid promotions. The move opens paid collaborations between crypto brands and creators on X (formerly Twitter), which is owned by Elon Musk. Coverage varies by region and by format, and interpretations differ across outlets.
This change concerns organic paid partnerships, not formal ad buys. According to the X Help Center, paid partnership posts must be clearly labeled and are distinct from X Ads, which follow separate advertising policies.
The current landscape reflects broader eligibility for labeled crypto promotions and stricter disclosure expectations, while advertising rules and some regional constraints persist. As reported by BeInCrypto, the update reshapes influencer marketing and compliance expectations for crypto campaigns.
Enforcement is a central theme, with sanctions that can include post removal, temporary restrictions, or account suspension for undisclosed or non-compliant promotions, as reported by Traders Union. Compensation can include direct payments, gifts, discounts, affiliate links, or revenue-share, and should be treated as such in labeling.
The U.S. Federal Trade Commission requires that endorsements are clearly and conspicuously disclosed, and labels must be understandable to ordinary users. Common formulations include “Ad”, “Paid partnership”, or “#ad” when space is limited.
Importantly, organic paid partnerships and X Ads remain separate channels, and crypto advertisements may still face regional prohibitions. “Social media platform X is now permitting paid promotional crypto posts under its updated labeling policy,” as reported by Cointelegraph via TradingView, which also notes continuing ad restrictions in the EU and UK.
At the time of this writing, and for broader context, Simply Wall St reports Coinbase Global last closed at $175.95, down 16.0% over 30 days and 25.6% year to date, while up about 2.7x over three years. Such figures frame how shifts in digital-asset activity and sentiment can intersect with platform policy changes.
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