Visa Expands Stablecoin Settlement in CEMEA Region
- Visa expands its stablecoin settlement network across CEMEA region.
- Adoption of USDC for cross-border payments.
- Enhanced payment flexibility and liquidity on blockchain.
Visa has expanded its stablecoin settlement network across the CEMEA region, leveraging USDC to enhance cross-border transactions, particularly impacting payment infrastructures from 2025 onwards.
This expansion signifies a pivotal shift toward integrating blockchain technology in traditional finance, enhancing liquidity, settlement efficiency, and possibly affecting the broader cryptocurrency market.
Visa Inc. has broadened its stablecoin settlement network, now encompassing the CEMEA region, using USDC. This initiative aims to streamline cross-border transactions and reduce costs involved in traditional banking.
Godfrey Sullivan, Senior Vice President at Visa, and Chris Maurice, CEO of Yellow Card, lead this effort, focusing on expanding stablecoin utility in African markets. As Sullivan expressed, “In 2025, we believe that every institution that moves money will need a stablecoin strategy.”
Visa’s move to a 365-day settlement framework impacts financial institutions by offering enhanced liquidity. The expanded network facilitates USDC transactions, directly impacting stablecoin usage.
The financial implications include potentially lower settlement costs and improved cross-border transaction efficiency. This aligns with the broader shift toward blockchain-based financial solutions. According to Chris Maurice, “Together with Visa, we’re building a bridge between traditional finance and the future of money movement.”
Visa’s settlement has not yet prompted regulatory comments from bodies like the SEC or CFTC. Visa continues compliance efforts. USDC’s importance in Visa’s framework highlights a significant trend towards stablecoin utility, affecting Ethereum’s usage as it powers these transactions.



