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Trump Media’s New Crypto ETF Proposal

Key Points:

  • Main event involves Trump’s firm proposing a crypto ETF.
  • Proposal aims to track major digital assets.
  • SEC approval pending for ETF launch.

Trump Media & Technology Group Corp. filed for a new ETF dubbed “Truth Social Crypto Blue Chip” with the SEC on July 8, 2025. The proposed ETF intends to track top cryptocurrencies, including Bitcoin and Ethereum.

The proposal marks a significant move in crypto financial products, potentially increasing accessibility to digital assets for traditional investors. Markets are on alert as approval could impact cryptocurrency demand.

Details of the Proposal

Trump Media & Technology Group Corp., a major entity behind Truth Social, has filed a new ETF with the SEC. The Truth Social Crypto Blue Chip ETF aims to track top cryptocurrencies, allocating 70% to Bitcoin. The initiative sees Yorkville America Digital as the sponsor and Crypto.com as the exclusive custodian and execution agent. There has been no direct commentary from Donald J. Trump or other stakeholders.

“The ETF will hold Bitcoin, Ether, Solana (‘SOL’), Cronos (‘CRO’) and Ripple (‘XRP’) directly, with 70% of its assets invested in Bitcoin, 15% in Ether, 8% in SOL, 5% in CRO and 2% in XRP, and offer its shares…to investors, aiming to reflect the price performance of Bitcoin, Ether, SOL, CRO and XRP.” — source

No immediate market impact is noted as trading for the ETF is yet to commence. However, the announcement might spark anticipation among investors. The ETF is designed to offer traditional market access to digital assets, potentially increasing institutional participation. If approved, it could provide broader market exposure through a regulated financial product.

Potential Impact on the Market

Historically, such ETFs have led to notable market inflows and price movements, as seen with previous Bitcoin and Ethereum ETF launches. This proposal aims to leverage recent momentum for a multi-asset crypto ETF in the U.S. It indicates growing mainstream acceptance of cryptocurrencies as investable assets.

Public commentary and regulatory review will proceed. Should the SEC grant approval, it might set a precedent for future multi-asset ETFs, expanding the scope for financial diversification.

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