- Trump family launches World Liberty Financial (WLFI) amid crypto caution.
- Major assets cautious; ETH sees institutional interest.
- Meme tokens show speculative activity with celebrity backing.
In September 2025, crypto markets show cautious trends among major assets, while smaller tokens exhibit volatility, driven by macroeconomic shifts and new celebrity projects.
This cautious sentiment highlights the influence of macroeconomic policies and celebrity-endorsed initiatives, affecting asset stability and market dynamics.
Nut Graph
In September 2025, the crypto market exhibits cautious behavior among major assets while smaller tokens see speculative activity. The sector is influenced by macroeconomic shifts, celebrity-backed initiatives, and increasing institutional involvement from ETFs and retirement accounts.
Trump-backed DeFi Initiatives and Market Impact
The Trump-backed DeFi project World Liberty Financial (WLFI) launched with notable media attention. The Trump family owns roughly one-third of the WLFI supply, which equaled $3 billion at launch, though the token's price faced immediate volatility issues.
"Our launch of WLFI represents a seismic shift in how we engage with the DeFi space, positioning us at the forefront of this digital revolution," said Donald Trump, Former President.The launch of WLFI and similar meme projects sees increased trading volumes, with macroeconomic factors influencing sentiment.
BTC and ETH trade cautiously while ETH benefits from new ETFs tied to its staking activities and on-chain innovation. There is rising political interest in the crypto space, demonstrated by California Governor Gavin Newsom considering a competing token. Such developments could herald a more politically charged competition within the expanding meme coin market.
Federal Reserve's Role in Crypto Markets
The Federal Reserve recently enacted a 25bp rate cut, spurring a sharp rally in crypto assets.
"The recent 25bp rate cut has sparked a notable rally in crypto markets, reflecting how pivotal our monetary policy is to investor sentiment," commented Jerome Powell, Chair of the Federal Reserve.This monetary policy shift positions the Fed as central to the current sentiment and market movements.
September historically shows weak returns for Bitcoin, which has posted losses in eight out of the last 12 years. The current speculative frenzy mirrors prior cycles like the Dogecoin hype and NFT launches, often followed by investor caution. An unknown crypto analyst remarked, "Historically, Bitcoin has underperformed in September, echoing trends that continue to push investors towards shorter-term speculative assets."