- Launch of Maurice de Mauriac’s limited-edition Cardano watch.
- The watch is priced at CHF 9,999.
- Features on-chain Digital Product Passport via blockchain.
Maurice de Mauriac, in partnership with Tokenance, launched the exclusive MDM X Cardano watch in Zurich on November 12, 2025, incorporating blockchain and generative AI technologies.
This launch signifies a fusion of luxury timepieces and blockchain technology, offering minor ADA market stimulation but highlighting Cardano’s utility in real-world applications.
Maurice de Mauriac, a Swiss luxury watchmaker, has unveiled the Limited-Edition Cardano Watch in collaboration with Tokenance. This watch, limited to 99 pieces, integrates blockchain and generative AI technologies, priced at CHF 9,999 for early buyers.
The watch offers buyers 999 ADA tokens and features an on-chain Digital Product Passport, enhancing authenticity and user interaction. This collaboration also incorporates a proprietary AI agent named “Ms. Ada Lovelace,” enriching owner experience.
Daniel Dreifuss, Founder of Maurice de Mauriac, said, “Our limited-edition Cardano watch represents a fusion of luxury craftsmanship and cutting-edge blockchain technology, showcasing our commitment to innovation and excellence.”
The release impacts the luxury watch market by introducing blockchain integration, potentially attracting tech-savvy collectors. Furthermore, the inclusion of ADA tokens may subtly increase demand for Cardano, although its effect on the overall market remains limited.
This collaboration aligns with Maurice de Mauriac’s innovative reputation while advancing Tokenance’s vision of luxury real-world blockchain applications. Investors should monitor potential fluctuations in Cardano’s perceived market presence despite limited token impact.
Tokenance’s entry into blockchain-integrated luxury goods marks a strategic pivot towards real-world applications. Although historical precedents show minimal market shifts, this initiative enhances Cardano’s visibility. Compliance with Swiss law ensures seamless adoption for blockchain luxury products.
Blockchain-related luxury releases often serve as marketing milestones, rather than agents for dramatic market change. The Cardano Foundation supports these efforts, promoting broader adoption. Despite the subtle impact on ADA, the collaboration increases use-case visibility.
