| What to Know: – Rebrand pivots from ETH treasury model to regulated real-world asset tokenization. – Deliberate ETH sales unwind treasury, cut volatility, fund on-chain yield products. – Launches Eurus Aero Token I, tokenizing leased commercial jet engine exposure. |
ETHZilla rebranded to Forum Markets to pivot from an ETH-treasury model to a regulated real‑world asset (RWA) tokenization business, according to The Block. The outlet details that the company’s ETH holdings have shrunk following multiple sales, including about $40 million in October and $74.5 million in December. The figures indicate a deliberate treasury unwind aimed at reducing volatility exposure and reallocating capital toward on‑chain, yield‑oriented products. The report also notes movement toward credit assets, including manufactured and modular home loans intended for tokenization.
Cointelegraph reports that the company has launched Eurus Aero Token I on Ethereum, offering tokenized exposure to leased commercial jet engines. This first product signals a shift from passive ETH accumulation toward asset‑backed, cash‑flowing instruments. The combination of treasury sales and an initial RWA pipeline frames the rationale for the new Forum Markets identity.
StockTitan states that Forum Markets plans to begin trading on Nasdaq under ticker FRMM on March 2, 2026, subject to final exchange approvals. The timing codifies the brand transition within public reporting cycles and sets expectations for investors and counterparties. On the day of the name change, shares climbed over 13% to around $3.91, as per PANews. Price reaction reflects near‑term sentiment but does not resolve execution or regulatory dependencies.
Management has framed the rebrand as aligning the company with institutional, compliant infrastructure for on‑chain products. “Forum embodies our belief that the next generation of financial markets will be built around institutional-grade, on-chain products backed by real assets, governed by transparency, and delivered through regulated infrastructure,” said McAndrew Rudisill, Chairman and CEO.
Disclaimer:
Marketbit.io provides cryptocurrency news, alerts, commentary, and entertainment content for informational purposes only. Nothing published on this site constitutes financial, investment, legal, or trading advice. Cryptocurrency markets are highly volatile and involve substantial risk, including the potential loss of capital. Always conduct your own research (DYOR) and consult with a qualified financial professional before making any investment decisions.
