- Main event, leadership changes, market impact, financial shifts, or expert insights.
- Binance users now earn yield by holding tokens.
- Increased liquidity with no lock-up for participants.
Binance has launched its new ‘Holding Interest’ feature in July 2025, allowing users to earn yield on select tokens like BNB, ADA, and ETH while holding them in their spot accounts.
The integration caters to the growing demand for on-chain-like benefits within custodial platforms, offering flexible and passive yield generation directly in spot trading accounts.
Binance introduced a new “Holding Interest” feature in July 2025, allowing users to earn yields on specific tokens by holding them in their spot accounts. This reflects a trend toward integrating passive income options into custodial platforms.
The feature led by CEO Richard Teng demonstrates Binance’s commitment to enhancing user experience. Holding Interest applies to tokens like BNB, ETH, and ADA, aligning with demand for on-chain-like benefits.
Immediate effects on the market include increased token retention on Binance. Users can earn yield, boosting their incentives to keep assets within the platform while maintaining liquidity for trading and withdrawals.
Financial implications include offering an annualized yield to ETH holders, impacted by HYPER reward campaigns. Users must comply with certain balance conditions, and U.S. persons are excluded due to regulatory restrictions.
“Binance users can now activate Soft Staking directly via their Spot Account. Upon activation, users who hold the required minimum amount of eligible tokens will begin accruing rewards, credited daily to their Spot Accounts.” – Binance, Official Announcement
Binance’s feature may influence other exchanges to adopt similar programs, aiming for higher user engagement. This strategy could minimize withdrawals and attract new users seeking flexible earning methods, enhancing Binance’s market position.
Looking into potential technological and regulatory outcomes, integration of yield features directly within trading accounts might prompt discussions on custodial solution regulations. Historical trends show such products encourage market inflows during yield optimization periods.
