- Ledger announced a partnership with the San Antonio Spurs.
- Focus is on promoting crypto education.
- Enhances Ledger’s brand visibility in the U.S. market.
Ledger has partnered with the San Antonio Spurs for the 2025-2026 NBA season, as announced by Ian Rogers, Chief Experience Officer at Ledger. The deal emphasizes enhancing crypto education for U.S. fans.
Ledger’s new partnership with the San Antonio Spurs highlights the increasing integration of crypto companies in mainstream sports. This move underscores their ambition to educate and attract a broader U.S. audience through sports sponsorships.
Ian Rogers, Chief Experience Officer at Ledger, emphasized the partnership’s role in aligning values and advancing crypto education among U.S. fans. Ledger’s involvement with the Spurs marks a strategic approach to broadening crypto acceptance, although financial terms have not been disclosed.
“Ledger’s San Antonio Spurs jersey deal aligns values and boosts crypto education for U.S. fans.” — Ian Rogers, Chief Experience Officer, Ledger
The partnership did not alter any on-chain data or introduce specific token integrations, focusing instead on brand recognition. This mirrors previous high-profile sports partnerships in the crypto industry, contributing to brand equity rather than immediate market shifts.
Historically, partnerships like FTX’s with Miami Heat or Crypto.com’s with the Lakers have increased brand awareness but seldom lifted specific tokens directly. However, Ledger’s main focus remains on the security of Bitcoin and Ethereum assets.
Potential regulatory changes remain speculative with no current actions from major bodies. The community response shows no significant surge in discussions or developer activities related to this partnership as of now.
