- UAE launches a new license for digital financial advisors.
- Initiative enhances market trust and transparency.
- Entry barriers lowered with waived fees for three years.
This initiative signals a shift towards disciplined digital content, impacting market trust and investor activity in the UAE’s burgeoning fintech sector.
Introduction
The United Arab Emirates via its Securities and Commodities Authority (SCA) introduced a Finfluencer license on May 28, 2025. This regulatory step seeks to formalize digital financial advice, impacting how influencers operate within the burgeoning regional fintech environment.
Leading the initiative, Waleed Saeed Al Awadhi, CEO of the SCA, emphasized it redefines the regulator’s role. The license applies to those offering advice on regulated products, such as stocks and virtual assets, through digital channels. This is a pioneering move in the MENA region.
“Introducing the Finfluencer license is not merely a regulatory measure; it is a strategic move to redefine the role of regulators in the digital economy. Through this initiative, the SCA aspires to elevate global benchmarks of market integrity, foster transparency, and nurture a disciplined and trustworthy financial environment. The SCA positions itself as an enabler of transformative change, adopting forward-thinking regulatory models that evolve with the fast-paced dynamics of the financial and investment landscape.” — Waleed Saeed Al Awadhi, CEO, SCA
Market Impact
The Finfluencer license aims to enhance market integrity by ensuring influencers meet the SCA’s transparency and integrity standards. This ambitious plan mirrors global benchmarks, reflecting similar regulatory actions seen in the UK and Australia.
With fees waived for three years, the entry barrier for digital advisors diminishes, encouraging legitimate content creation and fostering financial innovation. The move is designed to improve investor trust and attract more institutional engagements.
Regional Growth
As the UAE positions itself as a financial hub, regulation of financial content is expected to boost the UAE fintech market, projected to reach $3.56 billion by 2025. Regulated influencers will need to maintain high content standards, enhancing industry credibility.
While the regulation applies broadly, its enforcement may enhance trust among investors and trading volumes. Ultimately, the measures may influence the way digital assets and cryptocurrencies like BTC and ETH are marketed in the region, aligning with approved financial products.
